I thought this was kind of neat, so I tried reconstructing/streamlining Rényi's proof. Here's what I arrived at.
Allegedly Erdős proved that this still works with the "completely multiplicative" part weakened to just "multiplicative", where you require f(mn) = f(m) + f(n) only for m and n that are relatively prime. After staring at the problem for a while, I think I have a vague sketch of a proof, but it's very δ-ε fiddly and I'm not sure it actually works.