Oh, this is in fact the Associahedron.
The very first description of an associahedron is to be found in the Ph. D. thesis of the topologist Jim Stasheff, but he was unable to represent it as a strict polytope. Instead, he had to be content with a somewhat curvy shape. [...] Of course, it is easy to see how to modify this to be a true polytope. In fact, John Milnor showed up at Stasheff's thesis defense with a cardboard model. But is is not at all easy to see how to straighten out Stasheff's curvy associahedron in all dimensions.