Why this is called being "local" is because it's a typical property of rings of germs of functions. An equivalent property (one whose equivalence I can't prove to myself yet - I'm not very fluent thinking about ideals) is that the sum of two non-units in the ring is again a non-unit. For germs of, say, functions R→R at zero, this latter property is pretty easy to see: a non-unit is precisely a germ whose value at zero is zero.
Why this is called being "local" is because it's a typical property of rings of germs of functions. An equivalent property (one whose equivalence I can't prove to myself yet - I'm not very fluent thinking about ideals) is that the sum of two non-units in the ring is again a non-unit. For germs of, say, functions R→R at zero, this latter property is pretty easy to see: a non-unit is precisely a germ whose value at zero is zero.